Skills

Concepting, Print Design

Project

Collateral for Charles Smith Wines

About

Charles Smith came to us to elevate and extend their brand so they could reach a larger market. No longer just a small winery, they wanted to raise the label awareness while keeping their raw, no frills image.

The solution: develop a system of printed material that they could rotate in and out for different events and functions. Inspired by the black and white wine labels, these pieces use minimal color and have a fun/ contemporary design aesthetic.

These pieces turn a “wine tasting” into a wine party. In the words of Charles Smith “It’s just wine, so drink it.”