Skills

UX, UI, Graphic Design

Challenge

Rite in the Rain is a 100 year old company that makes waterproof paper. It has a diverse audience from nature enthusiasts to military personnel. The current mobile site is a single column, and clunky product-exploration experience with a time-consuming checkout.

Two Column Grid, Horizontal Scroll, Promo Code Up Front

I created a grid for multiple channel exploration. Instead of the site serving up content to the user, with this new site layout, the user could discover and find what they were looking for.

Google analytics shows that 73% of customers visit RiteintheRain.com on a mobile device and that most customers just purchase 1 item. By creating pages that show categories of products and adding free shipping progress bars, conversion will go up. Also, streamlining the checkout process by combining steps on a single page will make checkout more efficient.

Navigation

The goal of the navigation of course is to help a customer locate what they are looking for quickly. Sometimes that means housing a product within a subgroup. There are always new products launching so the biggest challenge is to not only look at the current landscape but design for future product rollouts.

Product Detail Page

Here’s an example of a product detail page. When thinking about the overall user flow, I want the customer to be able to navigate to this page as directly as possible whether that be from the main site navigation, a search page, or an email.

Emails

These emails link back to the Rite in the Rain product detail pages where they can learn more about the product and ultimately purchase it. The main images set the tone for the email and then the smaller product callouts link back to a product page with more info about the items. I also built these html emails.