Skills

UX, UI, Graphic Design

Challenge

Rite in the Rain is a 100 year old company that makes waterproof paper. It has a diverse audience from nature enthusiasts to military personnel . The challenge is to create intuitive and immersive experiences where the user can accomplish the task at hand – purchase an item, find out info about it.

Homepage for Rite in the Rain

While lots of people think going back to school means going “inside”, for the Rite in The Rain customer, this means getting the right gear for Mother Nature’s classroom. One of the biggest selling items is a geology all-weather notebook.

Navigation

The goal of the navigation of course is to help a customer locate what they are looking for quickly. Sometimes that means housing a product within a subgroup. There are always new products launching so the biggest challenge is to not only look at the current landscape but design for future product rollouts.

Product Detail Page

Here’s an example of a product detail page. When thinking about the overall user flow, I want the customer to be able to navigate to this page as directly as possible whether that be from the main site navigation, a search page, or an email.

Emails

These emails link back to the Rite in the Rain product detail pages where they can learn more about the product and ultimately purchase it. The main images set the tone for the email and then the smaller product callouts link back to a product page with more info about the items. I also built these html emails.